The Chairman of XCMC (rank sixth among construction machinery industry around the world, rank first in China) accepted an interview recently, he said, in the next five years, global Ceramic machinery factory industry will still experience a integrative stage that shrinkage of market demand, stronger same industrial competition, but this situation won’t last long. Few years after, it will turn into global brand competitions from products competitions. So it is really important to create and build up your own brand background stories. Besides, core technology, innovation ability, informatization, globalization, brand influence are essential for the enterprise's sustainable development.